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Richard N. Barg, J.D., MBA

Richard N. Barg, J.D., MBA

Director of Communications and Web Development
Department of Surgery

Contact Information

Box 0104, 513 Parnassus Ave, Med Sci
University of California, San Francisco
San Francisco, CA. 94143 - 0104
(415) 425-1483
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  • Muhlenberg College, Allentown, PA, BA, Politcal Science 1974
  • Emory University, Atlanta, GA, JD, 1978
  • Golden Gate University, San Francisco, CA, MBA, 2002
  • State Bar of California

Richard N. Barg, JD, MBA is Director of Web Development and Digital Strategy for the UCSF Department of Surgery. Barg leads the web development team for the Department and formulates its digital strategy.  He is also a member of the UCSF Committee on Website Governance.

Barg earned his law degree from Emory University in Atlanta and an MBA from Golden Gate University in San Francisco. In 2000, his then partner was diagnosed with non-small cell lung cancer and was treated in the UCSF Thoracic Oncology Program. During her nearly four-year battle with the disease, Barg acquired a deep understanding of the stigma associated with lung cancer, the abysmal lack of research funding, and the notorious "blame the victim" mentality. Notably, there existed a public misconception that only smokers got lung cancer, and that it was almost exclusively a male disease, when, in fact, never smokers accounted for 15-20% of the 160,000 people diagnosed annually in the U.S., one-fifth of them women. This mindset permeated clinical care, resulting in a failure to diagnose before the disease was advanced and incurable, especially in women, the exact situation that befell Richard's partner.  

In 2004, Barg joined the Thoracic Oncology Program as Director of Strategic Development with a mandate from the program director, David M. Jablons, MD, to help grow the program and publicize the plight of victims lung cancer and the therapeutic nihilism that led to undertreatment and a mere 15% five-year overall survival. Barg then reached out to Wall Street Journal reporter Amy Marcus who became persuaded that the story of women and lung cancer was one that had to be told. Marcus was subsequently awarded the Pulitzer Prize for her medical reporting that year.

On the strength of his public advocacy for lung cancer causes, Joan Schiller, MD, a renowned medical oncologist who also took care of Barg's partner in a clinical trial at the University of Wisconsin, invited him to join the board of her nascent organization, "Women and Lung Cancer" (now known as the Free to Breathe) where he served for four years. 

In 2006, the Department of Surgery tapped Barg to build a robust web presence for its clinical programs, labs, and residency program, which was then virtually non-existent. Over the next decade, Barg vastly expanded the Department's online footprint to encompass over seventy websites and more than twenty social media properties, one of most extensive of any department at UCSF. 

  1. He B, Barg RN, You L, Xu Z, Reguart N, Mikami I, Batra S, Rosell R, Jablons DM. Wnt signaling in stem cells and non-small-cell lung cancer. Clin Lung Cancer. 2005 Jul; 7(1):54-60. View in PubMed
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